ZEGNA Opens a New Negozio in Cape Town

Italian luxury menswear atelier ZEGNA brings the legacy brand’s refined aesthetic to the Mother City with the opening of its first store at the V&A Waterfront.

WORDS Gina Dionsio PHOTOS Supplied

Founded in 1910 by Ermenegildo Zegna, the ZEGNA brand was born of his desire to create world-class fabrics produced in harmony with both nature and local communities. This philosophy is embodied by Oasi Zegna, a preserved natural area that surrounds the company’s historic Ermenegildo Zegna Wool Mill in the Italian Alps, which is central to the brand’s identity: a design ethos that prioritises legacy, tailoring and sustainability.

The luxury brand now brings this philosophy to Cape Town with the opening of its first store at the V&A Waterfront.

A wood-panelled facade – a design echoing the pattern of fabric weaves – announces your arrival at the entrance of the new ZEGNA Negozio, immediately setting it apart from the uniformity of the surrounding retail outlets.

The brand’s storied history is echoed in every design detail of the luminous new space. Under the artistic direction of the brand’s global creative director Alessandro Sartori, the interior showcases touches of travertine marble, ash-wood boiserie, and freestanding elements crafted in walnut that enhance the sophisticated atmosphere.